"Spotify for kids", built with children's privacy at its core.

The challenge

Kinderling set out to be Australia’s audio home for young children: music, stories and podcasts that families could trust. With an audience of young children, privacy and compliance were not features; they were the product. Kinderling needed a technology partner from the very start of its journey.

What we did

• Guided Kinderling from the beginning of its technology journey, choosing a bespoke solution that fit its needs.
• Designed and built the audio streaming platform and apps.
• Designed the platform to COPPA: parents as account holders, verifiable parental consent, and minimal collection.

Privacy and security

Kinderling was built to COPPA, the US children’s privacy law that sits alongside HIPAA as one of the best-known US privacy frameworks. COPPA requires parental notice and verifiable parental consent before any personal information is collected from children under 13, parental rights to review and delete their child’s data, and reasonable security for anything collected. In practice that meant parents, not children, hold the accounts; no behavioural profiling or advertising tracking of children; minimal personal data; and careful review of every third-party SDK. The same design meets Apple and Google’s kids’ app requirements and the Australian Privacy Principles, and anticipates Australia’s Children’s Online Privacy Code, which takes effect on 10 December 2026.

Outcome

Kinderling grew into a nationally recognised kids’ brand and is now part of Southern Cross Austereo.